1991 : Choo is turning out two collections-of 24 styles each-per year. He has been joined in his studio by his niece, Sandra Choi, who enrolls at the elite London design school Central Saint Martins. Though her interest is in clothes, Choi's work at her uncle's studio will become so all-consuming that she will quit Central Saint Martins after a year to work with him full-time.

1986 : Choo establishes a custom shoe business in a space carved out of a converted hospital in Hackney, a working-class area of London. Among his neighbors at the onetime hospital is designer Alexander McQueen. Around this time, Princess Diana comes across Choo's work and begins commissioning pairs from him. He will visit her at Kensington Palace, and do one-offs for runway shows.

jimmy choo