1960 : June: Ferragamo patents the shell-shaped sole. August: The house's founder dies of cancer at the age of 62. His widow, Wanda Ferragamo, resolves to carry on the business. "I felt I was the depository of his dreams," she will later say. Nineteen-year-old Fiamma, who apprenticed with her father shortly before his death, takes charge of shoe design.

2010 : February: Massimiliano Giornetti makes his womenswear debut. Greta Garbo costume and shoe exhibit opens at La Triennale di Milano design museum in Milan. April: Shanghai flagship opens. July: Giornetti named creative director of all product lines. Attimo fragrance debuts. Fall: W handbag, a classic originally created for Wanda Ferragamo in the seventies, reissued. September: My Ferragamo shoe line debuts. October: Ferragamo World eco-fashion line of shoes launched. December: The Red Carpet Project allows customers to create their own shoes.