2001 : Reed Krakoff enters the aughties logo-bag arms race, debuting the C-emblazoned Signature collection. In June, he wins his first CFDA Accessory Designer of the Year award.

It's been said that everything old is new again, and this sentiment certainly applies to Coach. Just ask Michelle Williams, Eddie Borgo, or any of the chic twenty- and thirtysomething Brooklynites seen sporting vintage pieces from the American heritage leather goods house in recent years.