1959 : Jeanne Moreau wears Chanel suits-tweed, black with camellia accent-in Roger Vadim's Les Liaisons Dangereuses. The iconic Chanel No. 5 bottle is displayed at the Museum of Modern Art in New York; it will later be added to the permanent collection.

1921 : The designer taps perfumer Ernest Beaux to create a namesake scent. She dubs the intoxicating mixture, made up of 83-plus ingredients, Chanel No. 5, after her lucky number. The jasmine-based perfume-the first to bear a couturier's name-comes packaged in a sleek, cut-glass bottle designed by Chanel herself. Iconic double-C logo introduced.